Any tourist trip to Seattle isn’t complete without a visit to Pike’s Place Market, a few blocks east of the famous Elliott Bay waterfront. Hidden on the lower level of the Market on Post Alley is a quirky tourist attraction called the Market Theater Gum Wall. It’s been in the news this week because for the first time in 20 years, the wall underwent a steam cleaning and removal of the estimated 1 million wads of used chewing gum.

A small portion of the gum wall, measuring 50 feet long and up to 15 feet high.
In 2009 this gum wall was named one of the top five unhygienic sites in the world, second to the Blarney Stone in Ireland. Another little known fact is that a similar and older gum wall, Bubblegum Alley, exists in San Luis Obispo, California.
But don’t worry! When the maintenance is complete, tourists and passersby can once again leave their sticky legacy on the city.
Hidden in Plain Sight
What you probably haven’t heard about is the secret treasure known as a geocache that was hidden in plain sight on the gum wall.
But what is a geocache?
Geocaching is a treasure hunt that uses GPS-enabled devices to track the specific GPS coordinates of hidden containers, or geocaches, throughout the world. Presently, there are 2,744,212 active geocaches and over 6 million geocachers worldwide.
The geocache at the gum wall, named “Double Bubble Toil & Trouble,” was a very popular hunt for geocachers. The online record for this geocache indicates that over 2,800 geocachers logged a visit at this cache since it was hidden in 2010. Of that number over 25% of the geocachers could not find the cache. I was one of those, logging the dreaded frown smiley face or DNF (Did Not Find) on my geocaching record.

Can you spot the geocache at this Seattle landmark?
Although I hate to log a ‘DNF’ during my geocaching adventures, this day still holds pleasant memories for me. It was thanks to Pedro, our host son from Spain, that I decided to search for this geocache. As a long-time Seattle area resident, I didn’t even know about the gum wall until we started geocaching in 2010.
On the Hunt for Hidden Treasure
The first year Pedro was in our home, one of the student field trips was to Pike’s Place Market and the gum wall. Days earlier Pedro went out on his first geocaching adventure with my family. He was hooked. Unfortunately we didn’t find out about the geocache at the gum wall until after the field trip.

Pedro leaves his gum legacy at this famous Seattle landmark, unaware of the hidden treasure camouflaged on the wall.
When Pedro returned to Seattle the next summer, he was eager to find lots of geocaches, and to surpass my husband’s count of geocaches. It was a good-natured competition to see who had the most caches by the end of his visit. Pedro made a gallant try but couldn’t catch up. He found over 50 caches in four weeks scattered throughout Washington and Oregon.
Back to the day of this hunt…
The day was memorable because it was the day that I took Pedro to The Piano Studio for his recording rehearsal. We met Martin Buff, the studio owner, and Pedro spent some time getting his fingers used to the 9-foot Steinway Grand Piano. His actual recording date was a few days later. What a priceless memory watching this young man’s dreams come true. Pedro has since gone on to compose music for short and full-feature films like Tempting Fate.

Pedro practicing at The Piano Studio in Seattle, June 2011.
After a short rehearsal, we headed into downtown Seattle to geocache. We found a few geocaches along the waterfront and then went to Pike’s Place Market. Our goal: to find, or to log a smiley (that’s geocaching lingo) at “Double Bubble Toil & Trouble.”
We were surprised when we arrived at Post Alley and found a photography class set up taking photographs of the wheat paste art on the walls opposite the gum wall. We walked past the students and tried to use our geocaching stealth and ‘geosense’ to search for the hidden cache on the gum wall.
Hints are provided on the online listing for this geocache, but sadly it didn’t help us spot the camouflaged container that measured about an inch in diameter. GPS coordinates are fairly accurate most of the time, but with that small of a container and the large brick wall covered with gum, it felt like an impossible task. Besides, even with gloves on, we really didn’t want to search that closely!
We ended our memorable day with dinner at the waterfront, watching the ferries on Elliott Bay, and planning our next adventure—recording Pedro’s first CD at The Piano Studio.

Photography students near the gum wall.
Restoration of the Hidden Landmark
So what’s next for “Double Bubble Toil & Trouble?” The geocache listing has temporarily been disabled. The owner of the cache reported that a physical cache container will be replaced after the wall is cleaned and re-gummification begins.
Since I didn’t find the geocache before, I think this gum wall cleaning is good news for me. The sooner I return on the hunt for this geocache, the better my odds of finding it. And then I can turn my DNF to an “I FOUND IT” smiley. 🙂
For more information or to get started on your own geocaching adventures, visit geocaching.com.